![]() The number one question that should be top of mind as you create a press release headline is, “What is my press release trying to accomplish?” The Importance of a Strong Press Release Headlineĭrafting a press release is an integral part of a marketing strategy - but it’s not easy. ![]() In this article, we’ll break down ways to build a successful headline, as well as our top 5 press release examples that hit the nail right on the head. It can’t be too short because it needs to have relevant information, and it can’t be too long or you’ll lose your reader’s attention - the headline sweet spot is around ten words or less. Yet, creating the perfect headline is a tricky skill to master. You want a headline that’s exciting enough to convince a journalist that your story is worth sharing with their audience. That’s why your press release headline should not only be accurate but also attention-grabbing. After all, this is the first metaphorical step in the door when trying to grab the media’s attention. Mohandas Gandhi even encouraged people to weave their textiles and don a khadi, a traditional garment that soon became the symbol of Indian nationalists.A press release headline can make or break whether your press release achieves its marketing goals. The craft became akin to a political statement, according to the museum. ![]() It also threatened to crush the once flourishing industry.Ī 2015 exhibition at London’s Victoria & Albert Museum, entitled “ The Fabric of India: Textiles in a Changing World,” chronicled the state of Indian textiles during the British Raj. British desire for complete control often turned violent: “They literally cut off the fingers of many weavers in India,” says Gopinath. The rise of European industrialization meant that Britain began exporting their textiles to India, forcing domestic weavers and printers to shut down and people to buy cheap imitations of their once iconic textiles. The post-Mughal era saw increasing consolidation of power amongst Europeans in India, culminating in the British Raj, which ruled until 1947. Once it is dried, the paste is removed, and the untouched pattern remains. The wooden blocks are dipped in a waxy paste and stamped to create a pattern before the entire piece is dyed the final color. Printers place a simple bleaching agent on the wooden blocks and stamp them to achieve this. Discharge printing is used to create a white pattern on a colorful background. The direct method is the simplest: Dip a block into a dye, and then stamp it onto the fabric. The dye is then applied using one of three methods. Carvers create a block for each element of the pattern, which means that within one pattern there are blocks for every border, leaf grouping, or flower style. The work requires a delicate but deft hand. All print runs begin with a wooden block, which is hand-carved by artisans who typically learn the trade from their families. Most block-printed textiles come about in one of three ways: direct, resist, or discharge printing. The entire textile industry flourished under the Mughal patronage, and many craftspeople are still working in the same historical centers of Gujrat and Rajasthan that supported the Mughals during their reign.īlock printing techniques remain largely unchanged since the time of the Mughals-at least where printing continues to happen by hand. ![]() ![]() Shah Jahan, the emperor who built the Taj Mahal, was known for his expensive taste in textiles. Block printing was a particular favorite of the Mughal emperors. “There is a very distinct flavor to Mughal art and design,” says Gopinath. Mughal rulers patronized the arts extensively throughout their dynasty and the Mughal style came to define huge parts of Indian artistry as we know it today, touching everything from block printing to the Taj Mahal. Play icon The triangle icon that indicates to play ![]()
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